Customer buying behaviour refers to the buying behaviour of final consumers - individuals and household who buy good and services for personal consumption. All these consumers make up the consumer market.

What Influence Customer Buying Behaviour?

It is very important to know more about your customer behaviour and it is even more important to know what actually influence buyer behaviour.

• Culture Factors: subcultures, diversity marketing and social class.
• Social Factors: There are two main section here which are "Family" and "Role and Statuses".
• Psychological Factors: motivation, perception, belief and attitudes and Learning.
  

What Is Customer Buying Behaviour?